![]() ![]() Means that to win a war you need to think about being in the right way. Here's to you the result if Sun Tzu was born nowadays as an Hotel Consultant! First Rule: The Moral Law Who is the best consultant here, if not Sun Tzu? So Hoteliers and their Managers must use clever strategies to ensure winning results with much smaller bullets in their gun. Armies on the field are so different between these global corporations and the small, independent companies managing Hotels. ![]() We all know that the real competitors for independent Hotels are the big OTAS and the most important online retailers. ![]() Therefore, I had fun applying its 5 Main Rules to the hard competition in the current Hotel online distribution scenery. I read it because I believe it is helpful for everyone working in Marketing and Sales to get a better understanding of the global market. As every year, I have read the famous “ Art of War” by 孫子 (Sun Tzu) that summarizes the great principles of Military Strategy, still adopted by several military schools. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2022
Categories |